ABOUT
MARCELO GRECCO
WHERE MANY SEE RISK AND TABOO, I SEE OPPORTUNITY AND TRANSFORMATION.
I am Marcelo Grecco, an entrepreneur with 10 years of experience in the global cannabis market and co-founder of The Green Hub, one of the leading acceleration platforms in the cannabis ecosystem in Brazil.
My journey in the sector is driven by a passion for demystifying this plant and a belief in its immense potential to create positive impacts on health, the economy, and the environment.
My story begins long before cannabis. I was fortunate to grow up in different countries and cultures, which gave me a unique perspective on innovation and global connections.
I worked in various fields—from insurance to the commercial sector—where I discovered my talent for sales, marketing, and new business development.
But it was in 2014, during a cannabis trade show in San Francisco, that I found my true calling: to transform cannabis into a force for good.
After co-founding The Green Hub, I dedicated myself to developing the cannabis ecosystem in Brazil, connecting companies, professionals, and startups with the opportunities in this emerging market.
Currently, my focus is on Marcelo Grecco Consulting and Mentorship, where I serve as a strategic consultant for businesses and entrepreneurs looking to enter the cannabis market safely and with a clear vision for growth.
"My mission is to help transform the cannabis market by promoting innovation and sustainability, always with a vision of progress and positive impact."
OUR
VALUES
MISSION
"Our mission is to empower and foster new businesses focused on the cannabis segment, providing consulting and mentoring services that drive sustainable growth and promote original solutions, observing all regulatory compliance criteria established by current legislation.
We are committed to cultivating the success of our clients, helping them reach their potential in a full and satisfactory manner."
VISION
"Our vision is to be the leading Brazilian consulting and mentoring firm in the cannabis market, known for our unwavering commitment to client success, industry innovation, and sustainable practices.
Our goal is to set a new benchmark for excellence and drive the future of the industry by making meaningful contributions to the community and the environment."
VALUES
CURIOSITY
We seek original and creative solutions to help companies stand out in the cannabis market.
SUSTAINABILITY
We promote environmentally responsible practices, based on ESG principles.
INTEGRITY
We operate with transparency and trust, always valuing honesty in any interaction with our customers and employees.
PARTNERSHIP
We build long-lasting and collaborative relationships with our customers.
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STARTING A CANNABIS BUSINESS
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